Want to understand how you can effectively engage diverse communities in your catchment area to create awareness of, and offer meaningful support for, the water efficiency goals of your organisation?

Join Spring and South Staffordshire Water on Wednesday, 30th April, to find out how the ‘Water Efficiency in Faith and Diverse Communities’ (WEFDC) project aims to improve understanding in how water is used and valued in different faiths and cultures through in-depth research of water use practices linked to faith and culture.

The key objective from the research was to fully understand how we can effectively engage and support these communities to reduce their water consumption in practical and sensitive ways. The research follows with designing and delivering bespoke water-saving campaigns in diverse communities to meaningfully drive positive behaviour change, and test new water saving devices linked to faith or culture.

The goal was to develop a framework that embeds all the lessons learnt into a practical ‘toolkit’ guide for water companies and the wider sector to embrace, adapt and explore further in similar communities across the UK. This will help improve water efficiency engagement and support for faith and diverse communities to help them truly save water, build public trust and offer more inclusive services.

The project brought together a diverse range of partners from leading academics, research experts, behaviour change specialists and faith groups that have been working in the environmental space for decades. This included partnering with Cambridge Central Mosque, the first and largest award winning eco mosque in the UK, the University of Cambridge (Faculty of Divinity) leading the academic research through to our delivery partners Weir The Agency and Waterwise delivering two distinct behaviour change campaigns with invaluable support from all our partners and supporters.

Sign up today to hear about the learnings from this exciting project directly from the project team, and how your organisation can influence positive behaviour change in diverse communities to drive water efficiency and more!